Design Lab was hired to design six bandage collections for startup brand, World of Hurt. “By Gen-Z, for Gen-Z”, these bandage designs combine first-aid, fashion, and unapologetic self-expression.
Throughout the project, World of Hurt founders reminded our designers - you are the experts! Playing the part of designer and target audience, each designer was encouraged to pitch a lineup of bandages that spoke to them personally. They drew inspiration from graffiti, brainrot, nature, fashion, surf/skate culture, and more. The result of this epic collaboration is already adorning the scrapes and cuts of teens nationwide! World of Hurt bandages are available online at https://theworldofhurt.com/.
Learn more about this project.
Project Team:
Naiobi Benjamin, ‘26 BFA Illustration
Caleb Chang, ‘26 BFA Product Design
Caij Duran, ‘26 BFA Illustration
Ryan Gali, ‘27 Product Design
Adesuwa Ikechiuku, ‘26 BFA Illustration
Kath Low, ‘26 BFA Illustration
Bella Peng, ‘27 Product Design
Savannah Rosas, ‘26 BFA Illustration
Emily Samona, ‘26 BFA Graphic Design
Hannah Whitt, ‘26 BFA Graphic Design
Design Lab Projects
- AICAD Focus Group
- Below Sixty
- Biking While Black
- Design Lab Identity
- Fabletics
- Huntington Retail Line
- Huntington Shuttles
- Japanese American National Museum Gala
- Jonathan Louis 2021
- Jonathan Louis 2022
- Jonathan Louis 2023
- LACMA Signature Product Line
- LAist Gala 2025
- LAist Gala 2026
- Otis College Viewbook
- Tech Style
- Upcycled Tote Bag
- World of Hurt