Design Lab was hired to create a logo for Fabletics Cares, the philanthropic arm of Fabletics. Incorporating the iconic Fabletics “F,” the logo needed to visually express the company’s contributions to the health and wellness of underrepresented communities.
Before beginning their designs, students spent time researching the competitive space and analyzing how other companies had solved similar design challenges. They found that they disagreed with the overly branded, corporate approach of many popular brands, and recommended that Fabletics go in a softer, more organic direction. Although a range of styles were explored, the final logo clearly aligns with Fabletics’ brand visuals while applying them to a softer heart icon.
Project Team
Kelsey Lei ‘23 Communication Arts
Charlie Utter ‘23 Communication Arts
Laura Salazar ‘23 Communication Arts
Design Lab Projects
- AICAD Focus Group
- Below Sixty
- Biking While Black
- Design Lab Identity
- Fabletics
- Huntington Retail Line
- Huntington Shuttles
- Japanese American National Museum Gala
- Jonathan Louis 2021
- Jonathan Louis 2022
- Jonathan Louis 2023
- LACMA Signature Product Line
- LAist Gala 2025
- LAist Gala 2026
- Otis College Viewbook
- Tech Style
- Upcycled Tote Bag
- World of Hurt