Below Sixty

The Below Sixty group hired Design Lab to design product concepts, packaging, and branding for a new type of air freshener.

Below Sixty wanted an air freshener that was sleek, well designed, and decidedly different. It would use natural essential oils rather than the chemical alternatives that most brands on the market utilize. Design Lab created a luxe, simplified product design that can fit a variety of households and is accessible to consumers of all socioeconomic backgrounds.

Project Team