Choose a Track That’s Right for You
Design Track students will be able to:
- Utilize design principles to achieve presentations and execute key art projects.
- Apply conceptual skills by collecting research and inspiration, and convey visual ideas for key art.
- Employ design thinking skills to explore and solve problems relevant to still media and motion production.
- Use Adobe Illustrator, Adobe Photoshop and InDesign to finish artwork and delivery files for publication.
- Create still and motion graphics production with respect to title treatments, credit billing blocks, copy, and critic review quotations as applied to key art.
- Design with type with intricacies of applications across platforms ranging from social to movie/television.
- Utilize crucial design skills required for reformatting key art into various formats, including extreme horizontals, extreme verticals, and square formats.
- Create a deck of comps for television and film properties and thoughtful deck layouts using editorial design skills.
- Produce key art following industry workflows and using design techniques including compositing, masking, lighting, shadows, and perspective.
- Advance to an apprenticeship in a creative agency as a stepping stone into Graphic
- Designer, Assistant Art Director, Graphic Designer, Assistant Producer, and Junior Motion Designer positions.
Editing Design Track students will be able to:
- Apply skills and concepts that are critical to using Adobe Premiere Pro in a professional context including interface setup and program settings that assist in an efficient and effective workflow, as well as knowledge of importing digital assets for a project.
- Sell an idea through pre-visualization, animatics, brainstorming and presenting visual works in progress as well as written proposals or presentation decks as appropriate.
- Develop sensibilities for comedy, drama, documentary and animation material and how to cut great trailers in the genre.
- Address various spot ratios based on viewing platform; trimming/solo’ing/nesting; and speed effects for picture through assignments.
- Use sound, color, graphics and visual effects to create impactful trailers.
- Employ music editing, sound effects, and dialogue that enhance a trailer edit.
- Adopt knowledge including film breakdown, strategizing cuts/campaigns, scripting, selecting music/sound, and budgeting towards a professional editing environment.
- Edit with Adobe Premiere Pro following industry workflows as well as preparing edits for collaboration with or hand-off to sound, graphics and finishing teams.
- Identify the most efficient approach and software for each desired editing task.
- Advance to an apprenticeship in a trailer department as a stepping stone into a Junior Assistant Editor or Junior Motion Designer position.