Course Descriptions

Introduction to Graphic Design and Typography
Prerequisite: None
An introduction to visual communication through the fundamentals of design and typography.

Tech Essentials: Photoshop, Illustrator, Premiere
Prerequisite: None
Fundamental software training for design and editing workflows in entertainment marketing.

Introduction to Sketch and Ideation
Prerequisite: None
Building the foundation for visual communication through drawing and concept development.

Engaging Audiences in Story
Prerequisite: None
Exploring how narrative structure drives engagement across entertainment marketing.

Introduction to Entertainment Marketing & Design
Prerequisite: None
Understanding the creative practices, marketplaces, and professions that define entertainment marketing today.

Motion Design I
Prerequisite: Tech Essentials: Photoshop, Illustrator, and Premiere
Introducing the art, craft, and function of motion design for entertainment marketing.

Introduction to Business of Design
Prerequisite: None
Exploring professional expectations, standards, and frameworks within creative production environments.

Introduction to Strategy and Collaboration
Prerequisite: None
Learning how creative strategy and teamwork drive the success of entertainment campaigns.

Professional Critiques: Capstone
Prerequisite: Completion of Terms 1-3 coursework
Applying creative, technical, and strategic skills in a culminating 360 marketing campaign.

Key Art Concept Building and Techniques
Prerequisite: Introduction to Graphic Design and Typography and Tech Essentials
Developing visual concepts and technical foundations for entertainment key art.

Introduction to Digital Design
Prerequisite: Intro to Graphic Design and Typography and Tech Essentials
Expanding foundational design skills into digital tools, motion, and multi-platform applications.

Typography
Prerequisite: Introduction to Graphic Design & Typography
Advancing technical and expressive skills in type design and visual communication.

Key Art Production
Prerequisite: Key Art Concept Building and Techniques, Introduction to Digital Design 
Preparing finished key art for print and digital delivery.

Motion Design II
Prerequisite: Motion Design I
Expanding motion design techniques for advanced storytelling and brand communication.

Intermediate Digital Design
Prerequisite: Introduction to Digital Design
Building deeper expertise in digital design production and campaign development.

Key Art for Applied Media
Prerequisite: Key Art Production
Translating key art concepts into multi-format campaign executions.

Advanced Digital Design
Prerequisite: Intermediate Digital Design
Refining advanced digital workflows and critical design practices for final production.

Editing in Adobe Premiere
Prerequisite: Tech Essentials: Photoshop, Illustrator, Premiere
Developing foundational editing skills in technical and creative editing. 

Trailer Editing Production I: Technology and Logistics
Prerequisite: Editing in Adobe Premiere
Understanding the systems and workflows that drive trailer editing production.

Trailer Editing Concepts
Prerequisite: Engaging Audiences in Story, Intro to Sketch/Ideation
Developing the creative foundations of trailer editing and storytelling to capture tone, emotion, and audience engagement.

Trailer Editing Production II: the Assistant Editor Job
Prerequisite: Trailer Production I
Preparing for the professional role of Assistant Editor in trailer post-production.

Graphics, Effects and AI Workflows
Prerequisite: Motion Design I
Integrating graphics, visual effects, and AI-driven tools into trailer post-production.

Intro to Music and Audio for Trailers
Prerequisite: Editing in Adobe Premiere
Building essential audio editing skills while gaining foundations in music, dialogue, and sound storytelling elements within trailer editing.

Audio Post Production and Techniques
Prerequisite: Music and Audio Post I for Trailers
Refining creative and technical skills in trailer audio post-production.

Editing Portfolio
Prerequisite: Completion of Terms 1-3 coursework
Synthesizing technical and creative skills into professional editing portfolio work.

Design Track students will be able to:

• Utilize design principles to achieve presentations and execute key art projects.
• Apply conceptual skills by collecting research and inspiration, and convey visual ideas for key art.
• Employ design thinking skills to explore and solve problems relevant to still media and motion production.
• Use Adobe Illustrator, Adobe Photoshop and InDesign to finish artwork and delivery files for publication.
• Create still and motion graphics production with respect to title treatments, credit billing blocks, copy, and critic review quotations as applied to key art. 
• Design with type with intricacies of applications across platforms ranging from social to movie/television.
• Utilize crucial design skills required for reformatting key art into various formats, including extreme horizontals, extreme verticals, and square formats.
• Create a deck of comps for television and film properties and thoughtful deck layouts using editorial design skills.
• Produce key art following industry workflows and using design techniques including compositing, masking, lighting, shadows, and perspective.
• Advance to an apprenticeship in a creative agency as a stepping stone into Junior Graphic Designer and Junior Motion Designer positions.

Editing Track students will be able to:

• Apply skills and concepts that are critical to using Adobe Premiere Pro in a professional context including interface setup and program settings that assist in an efficient and effective workflow, as well as knowledge of  importing digital assets for a project.
• Sell an idea through pre-visualization, animatics, brainstorming and presenting visual works in progress as well as written proposals or presentation decks as appropriate. 
• Develop sensibilities for comedy, drama, documentary and animation material and how to cut great trailers in the genre.
• Address various spot ratios based on viewing platform; trimming/solo’ing/nesting; and speed effects for picture through assignments.
• Use sound, color, graphics and visual effects to create impactful trailers.
• Employ music editing, sound effects, and dialogue that enhance a trailer edit.
• Adopt knowledge including film breakdown, strategizing cuts/campaigns, scripting, selecting music/sound, and budgeting towards a professional editing environment.
• Edit with Adobe Premiere Pro following industry workflows as well as preparing edits for collaboration with or hand-off to sound, graphics and finishing teams.
• Identify the most efficient approach and software for each desired editing task.
• Advance to an apprenticeship in a trailer department as a stepping stone into a Junior Assistant Editor or Junior Motion Designer position.