Javier Meabe (’12 BFA Toy Design) on Designing This Year’s Dia de Los Muertos Barbie and Ken Dolls

Blog, Programs, Alumni | October 17, 2024 | BY Anna Raya

“I try to pull as many elements from the holiday as possible.” 

Javier Meabe (’12 BFA Toy Design) with one of his Dia de los Muertos Barbie dolls. Photograph by Danielle Vega/Otis College of Art and Design.
Javier Meabe (’12 BFA Toy Design) with one of his Dia de los Muertos Barbie dolls. Photograph by Danielle Vega/Otis College of Art and Design.

Javier Meabe (’12 BFA Toy Design) has been designing Mattel’s Dia de Los Muertos Barbie and Ken dolls since 2019. Timed to the beloved Mexican holiday—held on November 1 and 2 every year, when families remember and celebrate relatives who have died—Meabe’s Dia de Los Muertos dolls are decorated with traditional Mexican iconography like calaveras, flowers, butterflies, and marigolds. This year’s design features both Barbie and Ken in black satin ensembles with turquoise accents, their faces painted in traditional calavera designs. “I try to pull as many elements from the holiday as possible, to make sure it’s as bright and colorful as possible,” says Meabe, who is Mexican-American and hails from Santa Fe Springs, California. “It’s a huge responsibility, and it’s not one I take lightly.” 

Meabe, a first-generation college student, sought out Otis College for its Toy Design program: “It had everything that I was looking for.” Read on to hear how Meabe says Otis supported him when he was a student, where he finds inspiration, and his advice for Otis students and aspiring toy designers. 

Why did you choose to attend Otis College? 

The Toy Design program was a huge factor in my decision to attend Otis. It had everything that I was looking for all in one. I instantly knew this was the school for me.

How did the Toy Design faculty support your creative growth? Was there a specific professor or mentor who made a lasting impact? 

To be honest, they were all amazing. I don’t think I can name just one because each teacher taught me something that I still reference today. I also loved hearing all their stories about when they worked in the toy industry. A lot of the teachers designed the toys that I grew up with, so it was very exciting to be taught by them.

How did your time at Otis influence your career goals? 

Otis helped my goals become a reality. I had two internships: my first internship was at Mattel, and my second internship was at Hasbro. I also contributed to a sponsored course, which allowed me to experience real world knowledge and also make connections. Otis was a huge stepping stone in my career.

What has your career trajectory been like since you graduated? 

I have been very blessed. Since graduating from Otis I have been employed at Mattel, where I’ve been able to work on a few brands like Monster High, Polly Pocket, Little Mommy, and Barbie.

Doll with face makeup

Can you describe the inspiration behind this year’s Dia de Los Muertos Barbie and Ken dolls? 

I try to pull as many elements from the holiday as possible and make sure it’s as bright and colorful as possible. The face make-up is always fun to create; I always try to add some type of new element to each doll. It’s also a huge responsibility, and it’s not one I take lightly. I do a lot of research before sketching to ensure that I am respecting the culture correctly. I also want to make sure it feels different from the previous years. So much love goes behind making one doll.

Where do you find inspiration? 

This is the question that I get asked the most. Inspiration comes at the most random times, but I try to do things that bring me joy to help spark something. I love going to flea markets, going to toy and Barbie shows, and anything Halloween-themed. When I’m in my happy element, that’s when I get inspired.

What is the one creative tool you cannot live without? 

Honestly, a pen and paper. I’m constantly doodling; it helps me flesh out ideas. Sometimes it helps me get a point across when someone needs a quick visual. I love to keep it old-school.

What advice do you have for current Otis students? 

Be passionate, enjoy the moment, and never give up. It sounds corny but it’s all true. I loved my time at Otis. I have great memories during my days as a student.

What advice do you have for anyone looking to enter the toy design industry? 

Go big! Build models, break boundaries, and have fun! Let your imagination run wild.

Javier Meabe - Dia De Los Muertes Dolls
Javier Meabe - Dia De Los Muertes Doll with Doll box
Javier Meabe - Dia De Los Muertes Female Doll
Javier Meabe - Dia De Los Muertes Male Doll

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