Education: 

Master of Business Administration, Marketing, Marshall School of Business (USC), Los Angeles - Albert T Quon Award for Academics and Activities - top 3 students in the graduation class awarded

Bachelor of Arts, Political Science, University of California at Los Angeles (UCLA), Los Angeles Chancellors Marshall

Bio/Affiliation: 

Assistant Professor | Design & Development Consultant | Consumer Insights | Toy Curator and Copyright Expert

Lynn Rosenblum is a Full Time Assistant Professor in the Toy Design department at Otis College of Art & Design with decades of professional toy and consumer products experience, a wealth of industry knowledge, and a true commitment and passion for teaching and mentoring students as the academic advisor for Toy Design. Currently Lynn teaches in Toy Design and also teaches and has taught Liberal Studies subject matter including Child Psychology, History of Toys, Methods & Materials and Math.

Her academic experience with Otis Toy Design spans decades starting in 1998 where she began her journey as Guest Lecturer and in 1999 Part Time Faculty. Over the years, in addition to teaching at Otis, she’s taught at University of Wisconsin (Consumer Behavior), University of Redlands (Entrepreneurship) and lectured at both the USC Marshall School of Business and Marquette University.

Lynn’s toy industry experience spans every toy category from arts and crafts to dolls, plush, and beyond. Her work experience includes many companies including Disney, Hasbro, Jada, Lionel Trains, Mattel, and Spin Master. She has 360 expertise in the toy industry having worked across numerous departments and roles.

She remains active in the industry through toy design, development, and marketing consulting and as a legal expert witness in toys and consumer products.

Lynn Rosenblum's Work
Lynn Rosenblum's Toys
Lynn Rosenblum's Polly Pocket Shoot
Lynn Rosenblum's Audience Focus Group
Lynn Rosenblum Presenting to Senior Citizens
Lynn Rosenblum Teaching at Otis

Lynn Rosenblum's Picture

Awards/Honors: 

Toy industry recognitions include being nominated twice for the prestigious Wonder Woman of Toys Award (2006 and 2017) and winning in 2006. 

Recipient of two Mattel “Chairman’s Awards” 1992 and 1993

Professional Accomplishments/Exhibitions:  

Certified Expert Witness:

Lynn has been an expert witness offering opinions and testimony in over 20 toy industry and consumer product legal expert cases and matters since 1994 and her understanding of the toy industry is unique and unparalleled in the expert witness space. She is often called upon to speak and opine on topics related to commercial success, consumer insights, similarity and toy curation, copyright and value.

Exhibitions:

American International Toy Fair – 1988-2020, 2023-present

Publications:  

Lynn has contributed to, been quoted and appeared in many articles, books, podcasts, publications and television broadcast appearances regarding the toy industry including the following:

  • New York Post :“Polly Pocket’ creator Chris Wiggs dead at 74 — inside the global phenomenon that began with a simple makeup compact” June 28, 2024
  • The Legacy of Polly Pocket: Mattel's Micro Moneymaker by Maude Campbell (New York Post trends reporter), The Nacelle Company, 2025
  • Good Evening San Diego “Nintendo Game Boy Turns 35” April 2024
  • Wall St. Journal: “Holiday Gifts for Kids – That Parents Won’t Think Are Hideous” December 2024
  • An Oral History of Gross-out Toys 1985-1995 by Casey Roberson – 2024
  • The Art of the Law Podcast 2019
  • Power Kid Podcast 2017
  • Advisor to the LA Business Journal on the toy industry, 2007-2010
  • Toy Monster by Jerry Oppenheimer (Contributor) 2009
  • French Barbie Documentary “Le monde selon Barbie” (Advisor) 2008
  • Playthings Magazine: featured in three stories – one a cover story 2005-2006
  • toysmart.com: “Toyed and True Choices Beyond the Hot Toy Lists” December 1999 (guest columnist )
  • small-talk.com:” Toying with the Internet” December 1999 (Sive/Young & Rubicam columnist)
  • small-talk.com: “The Pokémon Story” December 1999 (Sive/Young & Rubicam columnist)
  • The New York Times: “Pokémon is Catching” November 1999
  • Kid Screen Magazine: February 1998
  • Milwaukee Journal Sentinel: “Furby Frenzy” December 1998
  • Kiplinger’s Personal Finance Magazine: “Move Over Elmo” December 1997
  • Home Team with Terry Bradshaw: “TV Holiday Segment” November 1997

Clients/Employment History:  

Brio Trains
 
Disney
 
Ertl
 
Hasbro
 
Ideo
 
Jada
 
Jakks Pacific
 
Lionel Trains
 
Mattel
 
Rokenbok
 
Spin Master