Media artist Bruce Yonemoto ('79, MFA) has collaborated with his brother Norman on
film, video, and multimedia installations since 1978. The Yonemotos’ work is based
on notions of difference and visibility, and much of their work appropriates commercial
film and television imagery. Operating between the world of the art gallery and media
clichés and myths of American culture, the Yonemotos exploit this relationship of
art and commerce. Their multimedia installations, many of which address issues of
Japanese-American identity, also explore the relationship of the individual in the
context of a dominant corporate culture. ...
Bruce has received grants from the NEA, Rockefeller Foundation and the AFI, and is
the recipient of the Maya Deren Award for Experimental Film and Video. Solo exhibitions
include the InterCommunciation Center in Tokyo, Philadelphia’s Institute of Contemporary
Art, and the Kemper Museum. His work is in the permanent collections of the MOMA,
Cornell University, and the Hara Museum of Contemporary Art in Tokyo.
On the occasion of its 90th Anniversary, Otis commissioned Yonemoto’s installation
“Simulations," which he describes as the result of his desire to recreate a childhood
icon as “a hyper-real representation of Disneyland’s Matterhorn thus finally making
Disney’s mountain the allegorical referent, the “real” Matterhorn of our collective
memory.”
Read more
www.bruceyonemoto.com