Los Angeles major, Karen Bass, speaking at the Creative Economy Launch Event

Creative Economy

Otis College Report on the Creative Economy

The Otis College Report on the Creative Economy offers valuable insights into the impact of creative industries on California's economy. First published in 2007, the report has evolved into a comprehensive research program, featuring in-depth studies, an interactive digital dashboard that showcases real-time data and trends across creative sectors, and a series of events offered in-person and online.

2025 Launch Event for the Otis College Report on the Creative Economy

Join us for the launch of the 2025 Otis College Report on the Creative Economy on March 27, 2025 at 9:00 a.m. PST. Hosted at Snap Inc. headquarters, supported by the Snap Foundation, the launch event will begin with a networking reception, followed by a presentation of key research findings by Westwood Economics and Planning Associates, and an overview of the latest updates to the Otis Creative Economy dashboard. The program will also include an engaging panel discussion, Design Hub L.A.: Powering the Creative Economy, with industry thought leaders from Mattel, Disney, and more, and a Q&A on Los Angeles’s role as a global design capital.

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Panelists at Creative Economy event

This Year's Speakers

Portrait of Barbara Bestor

Barbara Bestor, Founder & Principal, Bestor Architecture

Portrait of Chris Down

Chris Down, EVP, Chief Design Officer, Mattel, Inc.

Portrait of Dana Flowers

Dana Flowers, Senior Creative Lead Movies and Series, Amazon MGM Studios

Portrait of Jackson George

Jackson George, EVP - Head of Brand Creative, Disney+ / Co-head of Creative Marketing, Walt Disney Studios

Portrait of Frances Anderton

Moderated by Frances Anderton, Writer, Broadcaster, and Curator

Explore the Creative Economy Dashboard

The Creative Economy Dashboard is your go-to resource for real-time data on the performance of California’s creative industries. This free tool allows you to explore key trends and track changes across multiple creative sectors.

View DashboardDownload the 2024 Report

Creative Economy Dashboard

Dynamic Data: Monitor creative economy trends in real time with both historical and recent data.

Sector Analysis: Dive deep into specific creative industries, including entertainment, arts, fashion, and more.

Geographic Insights: Explore how creative industries are performing across different regions of California.

Customizable Views: Filter the data to uncover economic insights that are most relevant to your research.

 

Past Research

As part of our research program, Otis College explores specific creative industries and publishes focused reports that track the evolution of these sectors in California.

Watch the 2024 Creative Economy Launch Event

Entertainment and Production Sector Series

Download our two-part series on the entertainment and production sector featuring critical insights into this ever-evolving industry:

Thank you to the 2025 supporters of the Otis College Report on the Creative Economy launch event, report, and dashboard.

California Community Foundation
City National Bank Logo
Traci Park
Department of Cultural Affairs
Gallagher
Marsh
The Music Man Foundation
Ralph Parsons Foundation
Snap foundation and Sony Logos
Snap foundation and Sony Logos

 

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Stay informed about upcoming Creative Economy events, reports, and dashboard updates.

Creative Economy Panelists at Launch Event in 2023