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Alumnus Ben Go designs superbowl commercial



02/05/11

Tomorrow's Superbowl commercials include one directed by Brand New School's Ben Go ('00). For the Honda 2011 CR-V spot, produced in collaboration with RGA, Go directed an ambitious single-day live-action shoot at the Santa Ynez Airport. "We really wanted to grab the audience's attention instantly with the beauty and sophistication of the spot," Ben explained. "To achieve that, we opted for a look that's both real and graphic, both stylized and photoreal... a good mixture of fact and fantasy." Go has been with Brand New School since graduating ten years ago.

see the spot 

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