Life @ Otis : Library

Advertising Program

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	Areas of Interest
	Research Tutorial

Databases of Interest

Websites of Interest (Note: These website are hard to categorize. Many fit into more than one.)

Advertising Education
Advertising Principles
Advertising Resources
Advertising World
All About Branding.com
Advertising, Marketing, and Commercial Imagery Collections
Fifty Years of Coca-Cola Television Advertisements
History Matters: Making Sense of Ads
How Much Information?
The Persuaders Website (Frontline documentary. Call #: Video D P477 [DVD])

Ad Magazines, Trades, and Organizations
Ad Age
Ad Critic
AdvertisementAve.com
AdViews: Digital Archive of Vintage Television Commercials
AdWeek
American Advertising Federation
Bizjournals
Brand Channel.com
Commercial Closet
I Have An Idea: Advertising's Intellectual Archive
Interactive Broadcasting Bureau
JoeyTomatoes.com
Marketing Profs.com
Visit 4 Info
Watch Reels.com

Stats, Research, and Analysis
American Customer Satisfaction Index
California Demographics
Census Bureau
Census Scope
Clickz Network
CNET
Economic Research Service: State Fact Sheets
FreeDemographics
FedStats
Foreign Trade Information System
Know This: Virtual Marketing Library
Market Research Society
Marketing Research Library at mrlibrary.com
Market Research Library at buyusainfo.net
National Center for Education Statistics
Pew Internet & American Life Project
Population Reference Bureau
Services Industries Trends
Social Statistics Briefing Room (White House)
Trendwatching.com
United States Commercial Service: Market Research Library
U.S. Department of Labor Bureau of Labor Statistics
World Trade Organization

Library book Sections of Interest

E - History of the Americas	E 169.02 - American Popular Culture	NC - Drawing, Design & Illustration	NC 997 - Commercial Art & Advertising
H - Social Sciences		PN - TV, Theater, Plays, Motion Pictures
HF - Business	HF 5415.153 - Inventions and new product marketing HF 5801 to 6191 - Advertising (includes signs and billboards)	TR - Photography

Magazines of Interest
AdWeek
I.D. [formerly International Design]
How
CA [Communication Arts]
CMYK
Creativity
Archive
Business 2.0
Fast Company
Wired