Otis College of Art and Design logo
Events
  • Winter Holiday Closure

    Dec 18| Administrative
    More

    Happy Holidays.

    Otis Administrative Offices will be closed for the Holiday Break.

    Offices will reopen on Monday, January 5. 

    Courses resume on Monday, January 12th.

  • Angie Bray: Shhhh

    Jan 17| Exhibition
    More
    Angie Bray: Shhhh

    January 17 – March 22, 2015

    Opening Reception: January 24, 4-6pm

    Angie Bray: Shhhh is a substantial exhibition of the Los Angeles–based artist’s installations, photographs, drawings, sculpture and video organized by guest curator Meg Linton for the Ben Maltz Gallery at Otis College of Art and Design. The exhibition opens on Saturday, January 17, 2015.

    About the Exhibition

  • Opening Reception for Angie Bray: Shhhh a substantial exhibition of the Los Angeles–based artist’s installations, photographs, drawings, sculpture and video organized by guest curator Meg Linton for the Ben Maltz Gallery.

  • Walk-thru the exhibition Shhhh led by the artist Angie Bray. Gain insight into Bray's work and to the exhibition, and hear about her process, materials, and philosophies on art-making and on quieting, listening, and looking.

  • The Architecture/Landscape/Interiors Department at OTIS College of Art and Design is pleased to announce the George H. Scanlon Foundation Lecture REDUX.3 by JAMES CORNER


    Wednesday    18 February 2015    7:30 PM
    Ahmanson Auditorium   limited, open seating starting at 7:00 PM  

    at THE MUSEUM OF CONTEMPORARY ART, LOS ANGELES

    250 SOUTH GRAND AVENUE  LOS ANGELES CA  90012

     

    This lecture is free and open to the public.

     

  • Bassoon Performance

    Feb 22| Special Event
    More

    Bassoonist John Steinmetz Performs and Converses with the Audience
    Playing live bassoon inside the exhibition Angie Bray: Shhhh, Steinmetz will react to Bray’s installations by playing some of his own music as well as new compositions, and will converse with the audience, who are encouraged to sit or roam through the gallery looking and listening.

  • Composer Kubilay Üner offers a “reactive” experience with a live presentation of a new composition made in response to the exhibition Angie Bray: Shhhh. The performance will be interspersed with conversation between Üner and Bray.

O-Tube

Advertising Program: Research Tutorial

Step 1: Do you have basic research skills?

To learn the basics of library research, review the Info Lit Tutorials.

Step 2: Clarify Your Topic

Your instructor may give you topics such as:

  • Top Advertising Agencies in Los Angeles
  • Marketing on a Low Budget
  • Trend Spotting
  • Guerilla Marketing
  • Targeting Your Audience
  • Appealing to Emotions in Marketing and Advertising
  • Media Planning
  • Award Winning Advertising Campaigns

These are actually all fairly broad subjects encompassing many smaller topics. Before you can do systematic research, you must first clarify your exact topic. A good place to start is by generating synonyms for that topic.

Why is this important?

Take, for instance the term "guerilla marketing." Just because that term may be well understood within the advertising world, it is not true that it will always used every time someone writes or publishes something that could be considered guerilla marketing. Plus, it may involve many types of marketing. When you do a "keyword" search on "guerilla marketing," only those documents containing those exact terms be found. It's entirely possible that you could miss an excellent book on "product placement" such as: Product Placement in Hollywood films : A History. (See also: How to Clarify Your Topic)

Presumably you are researching topics that are not entirely familiar to you and you may not know the definitions and be able to create a list of synonyms. In this case, you may want to briefly browse some recommended websites. Keep a pencil and paper handy to jot down terms which you can use in your research process.

NOTE: Here's a good tutorial which explains about Researching Companies Online

Step 3: Find Books

Students often rely too much on Google or Yahoo and neglect better tools and sources. To be a competent researcher, figure out for yourself a systematic methodology and become proficient with a variety of tools.
Definitely try the Library Catalog (OPAC). Try a variety of keyword from your synonyms list to get an overview of what books are in the Otis Library. Through the OPAC, you may also discover alternate terms that you can use in searching other places.

Some of results you will find will be to e-books which are available to the Otis Community online. Within the OPAC, you'll see a link and all you need to do is click it to bring up the Ebrary database. You may also go directly to Ebrary, to search 80,000 full-text electronic books. This database contains an enormous amount information. It is geared towards college students.

Step 4: Find Articles in Magazines and Journals

Find a journal article or two. Start with EBSCO Omni. It contains the full-text for 3,100 magazines and journals covering a wide variety of subject areas, including advertising. One of the magazines included in Adweek. Try a keyword search with some of your terms. If you get too many hits, limit it to a subject search.

Step 5: Look in Newspapers

Find a newspaper article or two. Try eLibrary. These databases have full text of thousands of newspapers, plus transcripts of TV news programs and congressional testimony. You'll definitely have to limit your search in some way. Think about an additional term or two to enter as a means of limiting the number of hits returned. The name of a company or a specific type of product would be a specific additional term. As a general rule, the larger the database, the more terms you can enter. (Click here to learn about Boolean Logic and how it works to refine a search.)

Step 6: Try the Web

As a last step, search for content-rich academic/educational websites. Searching the web can be overwhelming. Too much information may, in fact, be more trouble than not enough. If you want to refine your skill or you are having trouble, go to the Library and talk with Sue Maberry, the Librarian. Finding information is her expertise.

Pages ending in .org or .edu may be the best ones, but make sure the author is not a student doing a class assignment or that the page is not simply a course syllabus.