Events
  • Otis Radio: Our Story`

    May 01| Special Event
    More

    Creative Action and the Otis Community Radio class present weekly broadcasts each Monday.

     

    This week from 4:00 - 5:00 pm is Our Story. Join DJ Wormlord (Maggie Gilbert), DJ Ace (Grace Kanchana), and DJ Mango (Stacy Li) as we have real talk in real time. Don't miss out!

     

    Listen online at KLMU.

    All shows will be simulcast on 96.1FM in the Otis Commons and archived on otisradio.tumblr.com

  • Creative Action and the Otis Community Radio class present weekly broadcasts each Monday.

     

    This week from 5:00 - 6:00 pm is The Girls Room with DJ Lonesome (Jaclyn Arellano), DJ Filth (Mady Preece), DJ Duchamp’s Urinal (Carly Goldstein). In this political climate, it is finally time to take charge of our own bodies and image. No more housewife norms to determine what a woman should look like. Join us in conversation with the tools of music and noise to express what it means to be a woman. We will challenge the definitions and misconceptions about masculinity and femininity, creating a space where women can feel free to ask questions and get answers from other women.

    Listen: http://edg-ord-kxlu.streamguys1.com/klmu

  • Zeal Harris is known for contemporary, seductive, colorful, caricaturesque, political, urban-vernacular, story paintings. She is a Los Angeles based visual artist and has been in exhibitions in Port Au Prince at Haiti’s Ghetto Biennale; in New York at the Caribbean Culture Center of the African Diaspora; in Arizona at The Mesa Contemporary Arts Museum; and in Los Angeles at the California African-American Museum, The Makeshift Museum, 18th Street Arts Center, Launch LA, and EXSLA at The Brewery.  Zeal has an MFA in Studio Art from Otis College of Art & Design. She occasionally teaches, works on public art projects, and works with community arts organizations.

  • Jocelyn Casas presents a solo exhibition for her Graduate Thesis at The Bolsky Gallery, Otis College of Art & Design, on view May 1st - 7th, 2017. There will be a closing reception on Thursday, May 4, 6-9pm.

  • Each year, the Benefit black-tie gala features Los Angeles' largest fashion runway show with more than 70 professional models in 125-plus fashion designs for women, men, and juniors. Approximately 800 guests— a creative crowd of leaders in fashion and entertainment— get a glimpse of the future of fashion design from those who invent it, Otis College fashion students.

  • Patterns Bigger Than Any of Us
    Jesse Fleming / Pat O
    'Neill

    A two-person exhibition of recent large-scale video installations from Los Angeles-based artists Jesse Fleming and Pat O’Neill. Each artist raises questions in his work about the self in relation to others, collective norms, and the built environment. They direct us to see the links and fissures in our lives and the larger systems that we attempt to grapple with—from science to spirituality, and the spaces they straddle.

  • Patterns Bigger Than Any of Us

    Jesse Fleming / Pat O'Neill

    A two-person exhibition of recent large-scale video installations from Los Angeles-based artists Jesse Fleming and Pat O’Neill. Each artist raises questions in his work about the self in relation to others, collective norms, and the built environment. They direct us to see the links and fissures in our lives and the larger systems that we attempt to grapple with—from science to spirituality, and the spaces they straddle.

    Opening Reception Sunday, May 7 | 4-6pm | Free
     

O-Tube

Advertising Program: Research Tutorial

Step 1: Do you have basic research skills?

To learn the basics of library research, review the Info Lit Tutorials.

Step 2: Clarify Your Topic

Your instructor may give you topics such as:

  • Top Advertising Agencies in Los Angeles
  • Marketing on a Low Budget
  • Trend Spotting
  • Guerilla Marketing
  • Targeting Your Audience
  • Appealing to Emotions in Marketing and Advertising
  • Media Planning
  • Award Winning Advertising Campaigns

These are actually all fairly broad subjects encompassing many smaller topics. Before you can do systematic research, you must first clarify your exact topic. A good place to start is by generating synonyms for that topic.

Why is this important?

Take, for instance the term "guerilla marketing." Just because that term may be well understood within the advertising world, it is not true that it will always used every time someone writes or publishes something that could be considered guerilla marketing. Plus, it may involve many types of marketing. When you do a "keyword" search on "guerilla marketing," only those documents containing those exact terms be found. It's entirely possible that you could miss an excellent book on "product placement" such as: Product Placement in Hollywood films : A History. (See also: How to Clarify Your Topic)

Presumably you are researching topics that are not entirely familiar to you and you may not know the definitions and be able to create a list of synonyms. In this case, you may want to briefly browse some recommended websites. Keep a pencil and paper handy to jot down terms which you can use in your research process.

NOTE: Here's a good tutorial which explains about Researching Companies Online

Step 3: Find Books

Students often rely too much on Google or Yahoo and neglect better tools and sources. To be a competent researcher, figure out for yourself a systematic methodology and become proficient with a variety of tools.
Definitely try the Library Catalog (OPAC). Try a variety of keyword from your synonyms list to get an overview of what books are in the Otis Library. Through the OPAC, you may also discover alternate terms that you can use in searching other places.

Some of results you will find will be to e-books which are available to the Otis Community online. Within the OPAC, you'll see a link and all you need to do is click it to bring up the ebrary database. You may also go directly to Ebrary, to search 80,000 full-text electronic books. This database contains an enormous amount information. It is geared towards college students.

Step 4: Find Articles in Magazines and Journals

Find a journal article or two. Start with EBSCO OmniFile. It contains the full-text for 3,100 magazines and journals covering a wide variety of subject areas, including advertising. One of the magazines included in Adweek. Try a keyword search with some of your terms. If you get too many hits, limit it to a subject search.

Step 5: Look in Newspapers

Find a newspaper article or two. Try eLibrary. These databases have full text of thousands of newspapers, plus transcripts of TV news programs and congressional testimony. You'll definitely have to limit your search in some way. Think about an additional term or two to enter as a means of limiting the number of hits returned. The name of a company or a specific type of product would be a specific additional term. As a general rule, the larger the database, the more terms you can enter. (Click here to learn about Boolean Logic and how it works to refine a search.)

Step 6: Try the Web

As a last step, search for content-rich academic/educational websites. Searching the web can be overwhelming. Too much information may, in fact, be more trouble than not enough. If you want to refine your skill or you are having trouble, go to the Library and talk with Sue Maberry, the Librarian. Finding information is her expertise.

Pages ending in .org or .edu may be the best ones, but make sure the author is not a student doing a class assignment or that the page is not simply a course syllabus.