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Hurley “Considered" Project

Aug 24, 2013
Fashion Design
Spotlight Category: College

A partnership with Hurley and Nike resulted in what Fashion Design Chair Rosemary Brantley terms “the most inspiring project in all the years I have spent at Otis.” Students worked with experts from Nike and Hurley using the “Nike Considered Index Tool” to create apparel designs that use no-waste markers to minimize fabric waste, reversible fabrics, seasonless concepts, wrapping and tying for flexible fit, detachable collars and cuffs, repair kits, and educational labels. The goal was to reduce waste, use fewer resources, and be more respectful of human life, thus promoting whole system change.

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