Introduction to Fashion Design
This course focuses on the organization of the world of fashion and tells the whole story of the fashion business. The course covers how fashion apparel is designed, manufactured, marketed, and distributed.
The course is designed to capture the dynamics of the fashion industry, with its many components and possible career opportunities. The various global suppliers to apparel manufacturers and the new technological changes within the world of fashion are also an important part of how the World of fashion is interrelated.
Students are encouraged to investigate this ever changing industry and the retail market it serves and analyze the results. Historical strategies of the past have set current strategies; is it working? How do consumer demands interrelate with a designer's job? It is important for design students to understand all levels of product development, as all components are interrelated.
First class materials: Fashion Design, 3rd Edition by Sue Jenkyn Jones; ISBN # 9781856696197, may be purchased from Amazon or at the book store in the California Market Center.
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