Otis College of Art and Design logo


Design Week; LAVA Design

The main goal of the "Hacking the LA City Brand" was to arm students with the tools to create design with intention. With critical thinking, they created design solutions that respond to the complexity and richness of their social context. Their journey went from research, analysis and conceptual thinking to design development. Students developed three concepts into visual identities: LA-ish, Los Angeles Originals and Lost Angels.

Can a city brand truly reflect the authenticity of a complex entity as a city?


Menno Cruijsen and Cecelia Martin from Lava http://www.lavalab.nl , Amsterdam


Otis College Ranked 6th in Nation by The Economist