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Advertising Design

Advertising Design is one of three programs of study offered in the Communication Arts Department. Other programs of study are Illustration and Graphic Design.

Effective advertising forges a strong emotional connection between a brand and its intended audience. Students delve deeply into all aspects of the advertising process, from research/strategy, creative brief development, and campaign development to teamwork and presentation. Solving complex brand problems that real-world companies deal with on a daily basis is the cornerstone of the curriculum. Students develop and execute multiple campaigns over a broad range of media, including print, television, Web, and social media. Recent alumni have been hired by top agencies working on accounts such as Infiniti, Visa, Benetton, PacSun, and Honda.

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